‘Creep’ It Real: How to Launch a Podcast and Build a Loyal Audience

Join Donna Elwin and Kerri West, co-hosts of the A Paranormal Chicks podcast, for this week’s Fall Media Mentor Series session, presented by the Roy Howard Community Journalism Center. Everyone says they want a podcast — but few understand what it takes to build one that lasts. This session will explore how two creators turned their shared interests in true crime, paranormal stories and humor into a consistent, recognizable and growing brand. Participants will learn what goes into launching a podcast, defining a unique voice, building audience loyalty and maintaining consistency across episodes and platforms. The conversation will also explore how authenticity, chemistry and niche focus can transform a creative hobby into a sustainable platform.